Is Sydney Sweeney venturing into the world of beauty? It appears the beloved actress, known for her roles in "Anyone But You" and "Euphoria," might be on the cusp of launching her very own beauty brand. Documents filed with the U.S. Patent and Trademark Office reveal that Sydney Sweeney has submitted a trademark application for a brand named Syrn, with intentions to cover a range of skin care and cosmetic products.
Now, before you imagine a full line of products hitting shelves tomorrow, let's clarify what an "intent-to-use" filing actually means. Think of it as a reservation! This type of application signifies that the brand, Syrn, is planning for future use, rather than having products ready for immediate sale. It suggests that either expansion is on the horizon or that exciting new beauty items are currently in the development phase.
But here's where it gets interesting: Sweeney isn't exactly a stranger to the fashion and beauty scene. Syrn is also the name of her recently unveiled lingerie line, which debuted just last week. And guess what? It sold out within days! This rapid success certainly sparks curiosity about whether her potential beauty products will follow suit and fly off the shelves just as quickly.
This isn't Sweeney's first foray into beauty, either. She's a familiar face as a partner with Armani Beauty, often seen showcasing their products like the Luminous Silk Hydrating and Brightening Concealer ($42), Luminous Silk Cheek Tint ($40), and Luminous Silk Creamy Bronzing Powder ($59). Furthermore, she serves as a global ambassador for Laneige, frequently mentioning her love for their Bouncy & Firm Sleeping Mask ($36).
Sweeney's own beauty aesthetic is quite recognizable, often characterized by her Old Hollywood-inspired bob, signature suede-blond hair, and a luminous, soft-glam makeup look. Who could forget her stunning appearance at the 2025 Met Gala, where she sported a sleek bun adorned with artful "finger swirls" along her hairline?
And this is the part most people miss: there's currently no concrete timeline for when, or even if, a beauty line from Sweeney will officially launch. For now, we're in a fascinating "wait-and-see" period. Will she focus on makeup, skincare, haircare, or perhaps a combination of all three?
What do you think? Given her impeccable style and past success, do you believe Sydney Sweeney's beauty brand is destined for greatness? Or do you think it's a crowded market, and the novelty will wear off? Share your thoughts in the comments below – we'd love to hear your take!
